There’s no “one size fits all approach” to social media marketing. What works for one brand might not for another.

You have to be the one to determine your goals and use data to decide what approaches work best for your brand.

A skilled digital marketer can move the needle regardless of your goals. This includes:

• Build brand awareness and trust in your target market: Across different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.

• Build community: Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends.

• Implement social listening: Listen to customers and what people are saying about their company. Boosting interactions from prospects and customers.

• Connect social posts to opportunities: Increasing sales and customers directly from social

• Measure marketing efforts: Social media platforms and management tools enable you to track key performance metrics.

If you want to connect and engage with your future customers, you have to be where they are. And that’s largely on online and social media.

Doing all the above can be daunting, especially for inexperienced or busy marketers trying to juggle social alongside their other responsibilities. On the flip side, a digital manager can handle these tasks and tie them to metrics you can measure.