There’s no “one size fits all approach” to social media marketing. What works for one brand might not for another.

You have to be the one to determine your goals and use data to decide what approaches work best for your brand.

A skilled digital marketer can move the needle regardless of your goals. This includes:

STRONG BRAND RECOGNITION

Build brand awareness and trust in your target market: Across different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.

BUILD AN ENGAGED, LOYAL AUDIENCE

Build community: Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends.

Implement social listening: Listen to customers and what people are saying about their company. Boosting interactions from prospects and customers.

CREATE CONTENT THAT’S VALUABLE, IMPACTFUL, AND VIRAL

Master viral strategies of social media today. Share the story behind your brand, and show up consistently, providing value to your target audience with every post.

RINA LONGSTREET ADVANTAGE

Careful. Thoughtful. Bespoke with an eye for details, a background in Communications Media, and 15+ years of marketing expertise, Rina takes immense pride in delivering quality services of the highest caliber.

Doing all the above can be daunting, especially for inexperienced or busy marketers trying to juggle social alongside their other responsibilities. On the flip side, a digital manager can handle these tasks and tie them to metrics you can measure.

1. First 3 seconds of videos matter.

2. No “Millennial Pauses” -go straight to point.

3. You don’t need to post 5x a day but you do need to be consistent in order to be successful.

4. Being consistent is KEY. Set a realistic schedule that works for you and stick to it.

5. Before you hit post, ask yourself, is this the kind of content my audience would be obsessed with or am I just posting to post? Lead with value.

6. Planning your content in advance can help ensure you have a steady flow of videos.

7. Use a content calendar to stay organized and hold yourself accountable. You can experiment and do trends but ALWAYS staying true to your brand.

1. Here’s exactly how I

2. Dont you hate when

3. The truth behind

4. Let me share a secret

5. This is what happens when you

6. Can we talk about

7. Raise your hand if

8. You won’t believe what happened when I tried

9. Quick and easy tips for

10. Calling all [insert niche]